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In 2014 SD Eibar faced tough demands to raise their capital value imposed by an unfair regulation which could have resulted in a club with zero deficit and no debts being demoted to Segunda B (the Spanish third tier) on administrative grounds. However, far from being intimidated, the club rolled out a novel and successful marketing campaign, "Defend Eibar" which made the headlines in numerous countries across the globe thanks to the momentum that the Eibar story had gained on social media. Eibar ultimately sold all of its shares in record-breaking time to raise the €1.9 million needed to satisfy the legal demands.

Since then, Eibar has more than 11,130 shareholders located across 65 countries throughout the world.