SD Eibar announce a match day agreement with Xiaolizi as its new back-of-shirt partner
The deal is representative of SD Eibar´s growing presence in the country, which has increased considerably since 2014
SD Eibar announce a match day agreement with Xiaolizi as its new back-of-shirt partner, in what represents the latest sponsorship deal in Asia for the Armero´s club.
Xiaolizi Football Kits is affiliated to Shanghai Nai Dong Sporting Goods Co., Ltd., which is the largest professional football kit distributor in China. It´s logo will now take pride of place on the first-team’s kits through the last match of the season.
Xiaolizi has online stores on multiple ecommerce platforms including Taobao, Tmall, Jingdong, WeChat, and other online platforms, as well as physical stores in fifteen cities across China.By the end of 2019, Xiaolizi plans to expand its physical stores to 20. In the past 12 years, Xiaolizi has served more than one million Chinese football fans and has been recognized by more and more consumers with its friendly price, quality service, and abundant products.
The deal is representative of SD Eibar´s growing presence in the country, which has increased considerably since 2014 with the capital increasement made by the club, with more than 200 shareholders in China.
Jon Ander Ulazia
SD EIBAR CHIEF EXECUTIVE DIRECTOR
“As providing exposure for Xiaolizi on the back of its shirts, the partnership will also see the club help to develop the company’s brand presence in China.”
Li Pengcheng
Founder of Xiaolizi Football Kits
“SD EIBAR is a respectable football club. We are very honored to be partnered with SD EIBAR. We would like to present our brand in a more influential way to the consumers and gain high popularity among more consumers through this partnership.”