SD Eibar and hummel renew their alliance until the 2030/31 season with the opening of a new sales point in the center of Eibar.

The Sociedad Deportiva Eibar and hummel, a Danish sports brand, strengthen their strategic relationship with the renewal of the agreement that will unite both entities until the 2030/2031 season, which represents a total of 6 seasons of collaboration between the armero club and the brand in this new phase.

This extension consolidates an alliance initiated in 2019, when hummel became the main sponsor and technical sponsor of SD Eibar, and since then has been marked by close cooperation, a recognizable visual identity, and a strong shared commitment to the values of sports, innovation, and closeness to the fans.

A step forward in the expansion of the retail area

The inauguration of the new space will take place on Friday, December 19. With an area of 130 square meters, the store will offer the public the official merchandising products of SD Eibar, as well as other items from the Danish sports brand, which with this alliance takes a further step in its expansion strategy, strengthening its presence in Gipuzkoa thanks to its link with the armero entity. This store will coexist with the existing service space in Ipurua.

Location

The new sales point will be located at Fermín Calbetón No. 5, just a few meters from Unzaga Square, in the heart of Eibar.

A long-term alliance

The renewal until 2030/2031 strengthens the stability of the sports and institutional project of SD Eibar and consolidates hummel as a long-term strategic partner. Both entities will continue working together on product development, commercial initiatives, and actions that strengthen the bond with fans and the community.

With this contract extension and the opening of the new sales point, SD Eibar and hummel reaffirm their mutual commitment and their desire to continue growing together, both on and off the field.